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category: Digital Marketing, E-Commerce, Web Design

Granger Smith/Yee Yee Apparel

Granger Smith is an American country music singer and songwriter. He has released nine studio albums, one live album, and one EP.

I have worked with Granger and his team for over 5 years. I helped promote his breakthrough album Remington, which garnered him the #1 smash hit "Backroad Song" which was also one of the Top 10 most played country singles of 2016. Granger was also nominated for Best New Country Artist by iHeart radio and awarded a BMI Country award for writing, publishing and producing.

As Creative Director and Account Manager for Granger Smith, my role was to relate to his (over 7 million) fans on social media. This included designing his website, creating his online store and generating promotional emails and graphics to sell merchandise, announce concerts (including tours with Luke Bryan and Kane Brown), manage his Fan Club, coordinate VIP Meet & Greets and to relate personally to all of his fans.

  • responsibile for:

    Creative Direction, Design, Copywriting, Social Media graphics, Online Store Manager, Official Granger Smith Fan Club Online Manager/Fan Support

  • Project link