category: Digital Marketing
LandShark Lager is an island-style lager launched in 2006 as the house lager for "Jimmy Buffett's Margaritaville" restaurant chain, to compete with Grupo Modelo's Corona. The name is derived from the Jimmy Buffett song "Fins", where men in a beach town trying to woo a vacationing woman are referred to as "sharks that can swim on the land".
As Creative Director for Landshark’s social media campaigns, my role was to help create narratives and supporting graphics that would gain interest and resonate with their audience.
These creative narratives included:
– “Fin Facts”
– “Find The Fin”
– “Official Friday Sponsor”
– “Fin Fun”
– “Fins Up _____”
– “Fin Fan Fotos”
– “Landmarks and Landsharks”
– “Let’s Beach”
I was also an integral part of initiating User Generated Content (UGC) on social media campaigns and helping drive sponsorships/partnerships with SpikeBall & Drizzly.
Creative Direction and Design. Copywriting, Social Media Manager, Illustration
category: Digital Marketing, E-Commerce, Web Design
John Fogerty is an American musician, singer, and songwriter. He was the lead singer, lead guitarist and principal songwriter for the band Creedence Clearwater Revival. The group had nine top-ten singles and eight gold albums between 1968 and 1972, and was inducted into the Rock and Roll Hall of Fame in 1993.
After CCR parted ways in 1972, Fogerty had a successful solo career. He was listed on Rolling Stone magazine's list of 100 Greatest Guitarists (at number 40) and the list of 100 Greatest Singers (at number 72). His songs include "Proud Mary", "Down on the Corner", "Centerfield", "Bad Moon Rising", "Green River", and "Fortunate Son".
As Account Manager and Social Media Manager for John Fogerty, my duties included promoting tour dates, updating social channels and posts on a daily basis, and maintaining the online store and merchandise.
Some of the highlights of working with John, included tweeting "as him" during his American Idol appearances, organizing the live video feed from the Troubadoor, helping him sell out of his Autobiography "Fortunate Son: My Life, My Music", promoting numerous Vegas residencies and introducing him to the "Six String Soldiers", who were granted the opportunity to open for John for several shows.
Creative Direction and Design. Copywriting, Social Media Manager, Online Store Manager
category: Digital Marketing, E-Commerce