CED Graphics.com

category: Digital Marketing

Landshark Lager

LandShark Lager is an island-style lager launched in 2006 as the house lager for "Jimmy Buffett's Margaritaville" restaurant chain, to compete with Grupo Modelo's Corona. The name is derived from the Jimmy Buffett song "Fins", where men in a beach town trying to woo a vacationing woman are referred to as "sharks that can swim on the land".

As Creative Director for Landshark’s social media campaigns, my role was to help create narratives and supporting graphics that would gain interest and resonate with their audience.

These creative narratives included:
– “Fin Facts”
– “Find The Fin”
– “Official Friday Sponsor”
– “Fin Fun”
– “Fins Up _____”
– “Fin Fan Fotos”
– “Landmarks and Landsharks”
– “Let’s Beach”

I was also an integral part of initiating User Generated Content (UGC) on social media campaigns and helping drive sponsorships/partnerships with SpikeBall & Drizzly.

Skills

Creative Direction and Design. Copywriting, Social Media Manager, Illustration

category: Digital Marketing, E-Commerce, Web Design

John Fogerty

John Fogerty is an American musician, singer, and songwriter. He was the lead singer, lead guitarist and principal songwriter for the band Creedence Clearwater Revival. The group had nine top-ten singles and eight gold albums between 1968 and 1972, and was inducted into the Rock and Roll Hall of Fame in 1993.

After CCR parted ways in 1972, Fogerty had a successful solo career. He was listed on Rolling Stone magazine's list of 100 Greatest Guitarists (at number 40) and the list of 100 Greatest Singers (at number 72). His songs include "Proud Mary", "Down on the Corner", "Centerfield", "Bad Moon Rising", "Green River", and "Fortunate Son".

As Account Manager and Social Media Manager for John Fogerty, my duties included promoting tour dates, updating social channels and posts on a daily basis, and maintaining the online store and merchandise.

Some of the highlights of working with John, included tweeting "as him" during his American Idol appearances, organizing the live video feed from the Troubadoor, helping him sell out of his Autobiography "Fortunate Son: My Life, My Music", promoting numerous Vegas residencies and introducing him to the "Six String Soldiers", who were granted the opportunity to open for John for several shows.

Skills

Creative Direction and Design. Copywriting, Social Media Manager, Online Store Manager

category: Digital Marketing, E-Commerce

Margaritaville

Inspired by the lyrics and lifestyle of singer, songwriter and author Jimmy Buffett, Margaritaville Resorts transport guests to paradise immediately upon arrival, offering unique experiences and coastal-luxe amenities centered around the vacation state-of-mind.

I was instrumental in the redesign and launch of Margartaville.com's new branding and website launch. During the redesign I had the idea to rename the navigation items to "playful action words" (Stay, Play, Dine, etc..) instead of the normal bland navigation (Hotels, Casinos, Restaurants, etc...). I was also responsible for creating all of the ads promoting the new site as "Destitation Margaritaville".

In addition to the website, I have also created several designs and websites for other Margaritaville locations in Florida, Tennessee and Grand Cayman and social media ads for Margaritaville's Footwear line.

Skills

Creative Direction and Design. Copywriting

category: Digital Marketing, Web Design

Nitro Circus

Nitro Circus is a traveling adrenaline-charged event featuring the best athletes in FMX, BMX, Skate, Scooter and more, including multiple X Games medalists. Record-breaking feats and spectacular stunts are performed during this action-packed show that is fun for fans of all ages.

This campaign was created to promote and sell tickets for the Nitro Circus "You Got This Tour" at Constellation Field in Sugar Land, TX. I designed the landing page and all of the social media graphics including the animated gif below.

Skills

Creative Direction, Website Design, Copywriting, Social Media Graphics
Project link

https://bit.ly/2IN3G8a

category: E-Commerce, Web Design

Brad Paisley

Brad Paisley is an American country music singer and songwriter. He has released eleven studio albums with all of his albums certified Gold or higher by the RIAA. He has scored 32 Top 10 singles on the US Billboard Country Airplay chart, 19 of which have reached number 1 and set a new record in 2009 for the most consecutive singles (10) reaching the top spot on that chart.

Throughout his career, Paisley has sold over 11 million albums and has won three Grammy Awards, 14 Academy of Country Music Awards, 14 Country Music Association Awards, and two American Music Awards. He has also earned country music's crowning achievement, becoming a member of the Grand Ole Opry.

I designed Brad Paisley's Official website, including custom navigation icons and design details emphasizing his signature guitars.

Skills

Creative Direction, Website Design, Illustration

category: Web Design

HSS – Global Innovation Institute

The Global Innovation Institute at HSS transforms musculoskeletal health ideas into exceptional solutions that improve people’s lives. Bringing together physicians, inventors and entrepreneurs, we empower them to do what they do best, helping realize the inventions that will revolutionize patient care and quality of life.

As Creative Director on this project, my role was to create the User Experience, User Interface, overall design and development of the website and all the custom icons.

Skills

Creative Direction, Website Design, Illustration, Custom iconography
Project link

https://bit.ly/2ml68rK

category: Digital Marketing, E-Commerce, Web Design

Sugar Land Skeeters

The Sugar Land Skeeters are an American professional baseball team located in Sugar Land, Texas. The Skeeters play in the Freedom Division of the Atlantic League of Professional Baseball (ALPB). They are the 2016 & 2018 Atlantic League Championships.

As Creative Director for digital marketing, my role was to redesign their Official website, create weekly email blasts, design social media campaigns, sell tickets online and promote special events.

Skills

Creative Direction, Design, Copywriting, Email Marketing, Social Media Graphics
Project link

https://bit.ly/2NlItUG

category: Digital Marketing, Web Design

FidgetLand

The world is full of fidgeters. Kids fidget. Adults fidget. Aside from channeling stress and anxiety, fidgeting also helps people cope with conditions like ADD, autism, and Asperger syndrome, and even helps some people break bad habits like smoking, nail biting, and over-eating.

Jason Burns, started creating his fidgets for personal use, to help him manage his attention deficit disorder, after finding that options the marketplace were limited to products made for kids. He designed countless prototypes until he had the perfect design. Something that had the right feel and weight, something that was fluid and satisfying to play with, and something that could easily fit in his pocket so he could discreetly fidget even if he was in a meeting at work.

My task was to help brand the company and generate online sales. I designed a new logo, created all the messaging/graphics & built their on-line store.

Within a few months, Jason was pitching his fidgets on SharkTank. He received an initial offer from Robert, but ended up signing an investment deal with Barbara Corcoran of $50,000 for 10% of the Company. A year later, Jason returned to SharkTank to reveal that in the three months following the show, he had sales totaling over $580,000!

Skills

Creative Direction, Web Design, Logo Design
Project link

https://bit.ly/2peT4pf

category: Web Design

Covia Health

Covia Health was Texas’ first upscale Mobile Wellness Suite featuring 3D mammography and bone densitometry. It offered women a way to take control of their own health while allowing employers to better support employee health. Covia Health delivered an end-to-end, patient-centric experience by bringing the most advanced imaging technology directly to busy women at their workplace.

My role was to design and create Covia Health's website and online presence.

Skills

Website Design

category: Digital Marketing, Web Design

Theresa Caputo

Theresa Caputo is an American television personality best known for portraying a medium on the TLC reality TV series, Long Island Medium..

As Account Manager for Theresa Caputo, I was in charge of helping with promotions, giveaways and customer service for her Fan Club and also design ideas for her website redesign.

Skills

Creative Direction, Website Design, Fan Club Management, Email Marketing

category: Digital Marketing, E-Commerce, Print/Packaging, Web Design

Luminess Air Cosmetics

Luminess is the #1 Global Leader in Airbrush Systems & Airbrush Cosmetics. Originally used in the fashion, print, television and film industries, Luminess redefined the traditional beauty routine with its at-home, flawless airbrush systems that can be used everyday by every woman.

Developed by leading makeup artists from the fashion, print, television and film industries along with leading cosmetic chemists and colorists, these quality formulations and airbrush designs are rated amongst the best makeup in terms of quality, result and finish.

Skills

Creative Direction, Website Design, Copywriting, Email Marketing, Social Media Graphics, Package Design, POP Displays

category: Digital Marketing

Urban Air Adventure Park

Urban Air Adventure Park is more than just a trampoline park - it's a full-fledged Adventure Park with attractions for kids of all ages known for fantastic birthday parties, hosting team parties, corporate outings and community fundraisers!

My duties were to utilize email marketing and social media to drive traffic to the Sugar Land, Pearland and Bryan-College Station parks, while also generating sales of memberships, birthday parties, corporate events and spirit/fundraising nights.

Skills

Creative Direction, Design, Copywriting, Email Marketing, Social Media Graphics

Recent Projects

Landshark Lager

Skills

John Fogerty

Skills

Margaritaville

Skills

Nitro Circus

Skills

Project link

Brad Paisley

Skills

HSS – Global Innovation Institute

Skills

Project link

Sugar Land Skeeters

Skills

Project link

FidgetLand

Skills

Project link

Covia Health

Skills

Theresa Caputo

Skills

Luminess Air Cosmetics

Skills

Urban Air Adventure Park

Skills