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category: Digital Marketing, E-Commerce


Inspired by the lyrics and lifestyle of singer, songwriter and author Jimmy Buffett, Margaritaville Resorts transport guests to paradise immediately upon arrival, offering unique experiences and coastal-luxe amenities centered around the vacation state-of-mind.

I was instrumental in the redesign and launch of's new branding and website launch. During the redesign I had the idea to rename the navigation items to "playful action words" (Stay, Play, Dine, etc..) instead of the normal bland navigation (Hotels, Casinos, Restaurants, etc...). I was also responsible for creating all of the ads promoting the new site as "Destitation Margaritaville".

In addition to the website, I have also created several designs and websites for other Margaritaville locations in Florida, Tennessee and Grand Cayman and social media ads for Margaritaville's Footwear line.

  • responsibile for:

    Creative Direction and Design. Copywriting