category: Digital Marketing, Web Design
GiveToTheNextBreath.com was created to help drive donations to the Monroe Carell Jr. Children’s Hospital at Vanderbilt. As a pioneer and worldwide leader in newborn intensive care, it has been a place of hope for families with premature babies or high-risk pregnancies for decades.
As Creative Director on this project, I helped create narratives around Tim McGraw's endorsement, as well as "Give To the Next Breath, "Give to the Next Breakthrough" and"Your Donation Makes a Difference".
The narrative that I created which resonated the most was "Future _________". This was designed to show what these babies could become in the future, including "Future Astronaut", "Future Mother", "Future Scientist", etc...
Creative Direction, web Design, Logo Design, Social Media Graphics, Copywriting