CED Graphics.com

category: Digital Marketing

Landshark Lager

LandShark Lager is an island-style lager launched in 2006 as the house lager for "Jimmy Buffett's Margaritaville" restaurant chain, to compete with Grupo Modelo's Corona. The name is derived from the Jimmy Buffett song "Fins", where men in a beach town trying to woo a vacationing woman are referred to as "sharks that can swim on the land".

As Creative Director for Landshark’s social media campaigns, my role was to help create narratives and supporting graphics that would gain interest and resonate with their audience.

These creative narratives included:
– “Fin Facts”
– “Find The Fin”
– “Official Friday Sponsor”
– “Fin Fun”
– “Fins Up _____”
– “Fin Fan Fotos”
– “Landmarks and Landsharks”
– “Let’s Beach”

I was also an integral part of initiating User Generated Content (UGC) on social media campaigns and helping drive sponsorships/partnerships with SpikeBall & Drizzly.

Skills

Creative Direction and Design. Copywriting, Social Media Manager, Illustration

category: Digital Marketing, E-Commerce

Margaritaville

Inspired by the lyrics and lifestyle of singer, songwriter and author Jimmy Buffett, Margaritaville Resorts transport guests to paradise immediately upon arrival, offering unique experiences and coastal-luxe amenities centered around the vacation state-of-mind.

I was instrumental in the redesign and launch of Margartaville.com's new branding and website launch. During the redesign I had the idea to rename the navigation items to "playful action words" (Stay, Play, Dine, etc..) instead of the normal bland navigation (Hotels, Casinos, Restaurants, etc...). I was also responsible for creating all of the ads promoting the new site as "Destitation Margaritaville".

In addition to the website, I have also created several designs and websites for other Margaritaville locations in Florida, Tennessee and Grand Cayman and social media ads for Margaritaville's Footwear line.

Skills

Creative Direction and Design. Copywriting

category: Web Design

Keenville Good Products, LLC

Keenville Good Products, LLC is the distribution company for Robert Earl Keen's products. This includes his Pale Ale, Honey Pils & River Raft beer along with his Yardbird Bloody Mary mix.

Some of the awards for Robert's beer include:

2017
- Best of Craft (Gold Award - Honey Pils)
- Los Angeles Intl. (Silver Award - Front Porch Amber Ale)
- Best Little Brewfest in Texas (Silver Award - Honey Pils, Bronze Award - Front Porch Amber Ale)

2015
- Los Angeles Intl. (Silver Award - Honey Pils)
- National Honey Beer Competition (Silver Award - Honey Pils)

Skills

Creative Direction, Website Design
Project link

https://bit.ly/356FKmZ

category: Digital Marketing, E-Commerce, Web Design

John Fogerty

John Fogerty is an American musician, singer, and songwriter. He was the lead singer, lead guitarist and principal songwriter for the band Creedence Clearwater Revival. The group had nine top-ten singles and eight gold albums between 1968 and 1972, and was inducted into the Rock and Roll Hall of Fame in 1993.

After CCR parted ways in 1972, Fogerty had a successful solo career. He was listed on Rolling Stone magazine's list of 100 Greatest Guitarists (at number 40) and the list of 100 Greatest Singers (at number 72). His songs include "Proud Mary", "Down on the Corner", "Centerfield", "Bad Moon Rising", "Green River", and "Fortunate Son".

As Account Manager and Social Media Manager for John Fogerty, my duties included promoting tour dates, updating social channels and posts on a daily basis, and maintaining the online store and merchandise.

Some of the highlights of working with John, included tweeting "as him" during his American Idol appearances, organizing the live video feed from the Troubadoor, helping him sell out of his Autobiography "Fortunate Son: My Life, My Music", promoting numerous Vegas residencies and introducing him to the "Six String Soldiers", who were granted the opportunity to open for John for several shows.

Skills

Creative Direction and Design. Copywriting, Social Media Manager, Online Store Manager

category: Digital Marketing, Web Design

Nitro Circus

Nitro Circus is a traveling adrenaline-charged event featuring the best athletes in FMX, BMX, Skate, Scooter and more, including multiple X Games medalists. Record-breaking feats and spectacular stunts are performed during this action-packed show that is fun for fans of all ages.

This campaign was created to promote and sell tickets for the Nitro Circus "You Got This Tour" at Constellation Field in Sugar Land, TX. I designed the landing page and all of the social media graphics including the animated gif below.

Skills

Creative Direction, Website Design, Copywriting, Social Media Graphics
Project link

https://bit.ly/2IN3G8a

category: E-Commerce, Web Design

Brad Paisley

Brad Paisley is an American country music singer and songwriter. He has released eleven studio albums with all of his albums certified Gold or higher by the RIAA. He has scored 32 Top 10 singles on the US Billboard Country Airplay chart, 19 of which have reached number 1 and set a new record in 2009 for the most consecutive singles (10) reaching the top spot on that chart.

Throughout his career, Paisley has sold over 11 million albums and has won three Grammy Awards, 14 Academy of Country Music Awards, 14 Country Music Association Awards, and two American Music Awards. He has also earned country music's crowning achievement, becoming a member of the Grand Ole Opry.

I designed Brad Paisley's Official website, including custom navigation icons and design details emphasizing his signature guitars.

Skills

Creative Direction, Website Design, Illustration

category: Digital Marketing, Web Design

Nuvin Air

NuVinAir specializes in odor elimination and vehicle sanitation products and services. They are best known for their Cyclone, a patented delivery device that uses Autonomous Cleaning™ Technology to safely and effectively distribute their odor-eliminating and sanitizing treatments.

These treatments, such as ReStore, ReTurn, and ReFresh, can eliminate a wide range of odors, including smoke, pet, and food, as well as kill up to 99.9% of germs, bacteria, and viruses.

NuVinAir's products are used by car dealerships, rental car companies, and individual car owners alike.

VIEW NUVINAIR SITE

Skills

Web Design, Social Media Design

category: E-Commerce, Print/Packaging, Web Design

Luminess Cosmetics

Luminess is the #1 Global Leader in Airbrush Systems & Airbrush Cosmetics. Originally used in the fashion, print, television and film industries, Luminess redefined the traditional beauty routine with its at-home, flawless airbrush systems that can be used everyday by every woman.

Developed by leading makeup artists from the fashion, print, television and film industries along with leading cosmetic chemists and colorists, these quality formulations and airbrush designs are rated amongst the best makeup in terms of quality, result and finish.

Skills

Creative Direction, Website Design, Copywriting, Email Marketing, Social Media Graphics, Package Design, POP Displays

category: Digital Marketing, E-Commerce, Web Design

Sugar Land Skeeters

The Sugar Land Skeeters are an American professional baseball team located in Sugar Land, Texas. The Skeeters play in the Freedom Division of the Atlantic League of Professional Baseball (ALPB). They are the 2016 & 2018 Atlantic League Championships.

As Creative Director for digital marketing, my role was to redesign their Official website, create weekly email blasts, design social media campaigns, sell tickets online and promote special events.

Skills

Creative Direction, Design, Copywriting, Email Marketing, Social Media Graphics
Project link

https://bit.ly/2NlItUG

category: Digital Marketing

Urban Air Adventure Park

Urban Air Adventure Park is more than just a trampoline park - it's a full-fledged Adventure Park with attractions for kids of all ages known for fantastic birthday parties, hosting team parties, corporate outings and community fundraisers!

My duties were to utilize email marketing and social media to drive traffic to the Sugar Land, Pearland and Bryan-College Station parks, while also generating sales of memberships, birthday parties, corporate events and spirit/fundraising nights.

Skills

Creative Direction, Design, Copywriting, Email Marketing, Social Media Graphics

category: Digital Marketing

Universal Music Group

Universal Music Group debuted the Budweiser Dome at the 2017 CMA Music Festival. It was a 70′ geodesic projection dome that featured a 4K projection system for a 360 degree immersive experience.

Immersive programming included a mixture of live performances and 360 degree concert footage as well as live streaming of content and live VJ effects. Live performances included some amazing artists such as; Lady Antebellum, Lauren Alaina, The Bellamy Brothers, Canaan Smith, Shenandoah, The Kentucky Headhunters, and many more.

My role in this project was to create all the social media graphics leading up to the event, promoting each of the concerts during the festival and encouraging the artists and fans to share this unique one-of-a-kind experience on their social channels.

Skills

Creative Direction, Design, Copywriting, Social Media Graphics

category: Digital Marketing, Web Design

FidgetLand

The world is full of fidgeters. Kids fidget. Adults fidget. Aside from channeling stress and anxiety, fidgeting also helps people cope with conditions like ADD, autism, and Asperger syndrome, and even helps some people break bad habits like smoking, nail biting, and over-eating.

Jason Burns, started creating his fidgets for personal use, to help him manage his attention deficit disorder, after finding that options the marketplace were limited to products made for kids. He designed countless prototypes until he had the perfect design. Something that had the right feel and weight, something that was fluid and satisfying to play with, and something that could easily fit in his pocket so he could discreetly fidget even if he was in a meeting at work.

My task was to help brand the company and generate online sales. I designed a new logo, created all the messaging/graphics & built their on-line store.

Within a few months, Jason was pitching his fidgets on SharkTank. He received an initial offer from Robert, but ended up signing an investment deal with Barbara Corcoran of $50,000 for 10% of the Company. A year later, Jason returned to SharkTank to reveal that in the three months following the show, he had sales totaling over $580,000!

Skills

Creative Direction, Web Design, Logo Design

Project link

https://bit.ly/2peT4pf

Recent Projects

Landshark Lager

Skills

Margaritaville

Skills

Keenville Good Products, LLC

Skills

Project link

John Fogerty

Skills

Nitro Circus

Skills

Project link

Brad Paisley

Skills

Nuvin Air

Skills

Luminess Cosmetics

Skills

Sugar Land Skeeters

Skills

Project link

Urban Air Adventure Park

Skills

Universal Music Group

Skills

FidgetLand

Skills

Project link